Kotler and Keller, Marketing Management, Global Edition, 16th Edition. Setting up MyLab Mastering for your course.Flexible Teaching Resources for English.Join my new marketing & negotiation group on LinkedIn:Ĭhief Research Officer Kotler Impact, Inc. Subscribe my new YouTube channel on „Marketing“, „Management“ and „Negotiation“ topics and other subject areas featuring videos, lectures, learning units, Massive Open Online Courses (MOOCs) and other insight as to the aforementioned topics. Thanks to all the supporters world-wide who contributed case studies and insight! I am honoured to be the co-author next to gurus such as Kevin Keller and Phil Kotler.Įnjoy the book and happy to have your comments! The new edition included real-life cases of top tier companies and marketing champions such as Red Bull, IKEA, SAP, Mercedes and even a case from top football club Bayern Munic! This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding.
The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The world of marketing is changing everyday - and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The gold standard for today's marketing management. Mission accomplished: The 15th German edition of Kotler's "Marketing Management" is now available globally and again redefines the benchmark for marketing text books:įor undergraduate and graduate courses in marketing management.
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